Way to go GAP!
After flailing for a couple years suffering major drops in sales, a controversial logo redesign, and creative director turnovers, everyone’s favorite basics shop seems to be back on top (or at least kickin’ ass and taking names on their way there). They are gaining back their fair share of the female 18-35 market by with help from the major influencers of the moment: style bloggers. Shoots are styld.by the likes of WhoWhatWear, rue magazine, and Refinery29, then cross promoted by GAP and the various blogs, calling on their faithful legions of fashionistas to post, pin, tumbl, and tweet their approval.
This might be bigger ($$$) than when Product: RED was featured on Oprah.