Way to go GAP!
After flailing for a couple years suffering major drops in sales, a controversial logo redesign, and creative director turnovers, everyone’s favorite basics shop seems to be back on top (or at least kickin’ ass and taking names on their way there). They are gaining back their fair share of the female 18-35 market by with help from the major influencers of the moment: style bloggers. Shoots are styld.by the likes of WhoWhatWear, rue magazine, and Refinery29, then cross promoted by GAP and the various blogs, calling on their faithful legions of fashionistas to post, pin, tumbl, and tweet their approval.
This might be bigger ($$$) than when Product: RED was featured on Oprah.
![Martha, you cannot be serious.
vanityfair:
Vanity Fair: What does he eat for regular meals?Martha Stewart: I make his food. He eats either white or brown rice that’s steamed with peas, carrots, string beans, and broccoli all chopped up in it. Boiled fish—I buy blue fish by the tens of pounds—and I boil the bluefish with the skin and bones until its falling off the bones, then I take it all off the bones then I freeze it in the liquid, then it’s sort of gelatinous. They get that with every meal.And when he goes to the Plaza what does he like to eat? I brought his food. We don’t serve him table food.But I noticed he sat at the table and he was very well behaved. Oh yes, he’s like that. He’s just so regal.He seemed like an aristocratic human being. He is! Very polite. And also, they don’t want to poop in front of you. They’ll pee in front of you, but they want to go private when they poop. They’ll go behind a tree, under a bush—they’re very private when they poop.
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